At DigitalKOG, we believe in the significance of conducting website audits and regularly assessing and enhancing the online presence of clients.
Far too often, websites are launched and then left untouched, missing out on valuable opportunities for growth and improved user experiences.
With a user-friendly, well-executed website, you can achieve more conversions and more leads.
Why Do A Conversion Rate Optimisation Audit?
Before diving into the process of conducting a website audit, it’s important to understand the essence of a Conversion Rate Optimisation (CRO) audit.
CRO focuses on encouraging visitors to complete specific actions once they arrive on your website. It aims to improve the customer journey and identify points of friction that may hinder conversions.
Data and user insights, often derived from Google Analytics, play a pivotal role in understanding a website’s performance and identifying potential areas for improvement.
Step One – Setting Objectives
To initiate the audit process, it’s vital to set clear objectives.
This involves working with a client to define business metrics and understand how success will be measured. Knowing the goals allows us to prioritise issues discovered during the review.
Additionally, creating user personas is essential. Behavioural information about users is more valuable than simple demographics. Utilising customer insights helps in forming reasonable assumptions about user behaviour.
Step Two – Data Collection
Collecting relevant data from various sources is the foundation of any successful website audit.
One of the primary sources of data is Google Analytics. By analysing landing pages, bounce rates, user behaviour flows, and conversion funnels, we can identify potential areas for improvement. Pages with high drop-out rates are given priority, as addressing these issues can significantly impact the overall user experience.
Email Analytics provides valuable data from MailChimp, enabling us to understand which emails have the highest open rates and which links receive the most clicks. This information helps us understand the effectiveness of email campaigns and their impact on website traffic and user engagement.
To gain even deeper insights into user behaviour, we employ Hotjar. This tool allows us to observe user interactions through heatmaps and recordings. By understanding how users navigate through the website, we can identify pain points that may be hindering conversions.
Step Three – Review and Issue Identification
Analysing the collected data, we break down the website into common user journeys, such as attraction, activation, and retention. By doing so, we can identify CRO and UX issues that need attention.
Understanding the causes behind these issues involves comparing the affected pages with user needs based on customer research.
This process helps us comprehend the root cause of problems and prioritise improvements.
Step Four – Testing and Experimentation
A/B testing plays a crucial role in the website audit process. Running experiments can validate or disprove assumptions regarding the identified issues.
Often, it’s a combination of minor improvements that enhance the overall user experience.
VWO Testing is a powerful tool that enables A/B, multi-variate, and split testing to optimise the website’s performance effectively.
Step Five – Recommendations and Implementation
The final step of the website audit involves creating a comprehensive report that describes each identified UX issue.
This report serves as a guide for our clients, helping them understand the rationale behind suggested improvements.
Based on the results of the tests, if the proposed changes positively impact the conversion rate, they are implemented on the website. If the results are inconclusive or negative, the process returns to Step Three for reassessment.
The Significance of a UX Review
A UX review is a data-driven assessment of a website’s user experience, aiming to make recommendations for improvements.
The process involves understanding what is or isn’t working, identifying why certain elements are problematic, and providing actionable recommendations.
The Power of Regular Website Audits
Conducting regular website audits is essential for continuous growth and success in the digital landscape.
By proactively identifying and addressing conversion blocks, friction points, and user experience issues, businesses can significantly enhance their online performance.
At DigitalKOG, we believe that a well-executed website audit is a pivotal step towards achieving your digital goals. Don’t let your website become stagnant after its launch. Instead, invest in regular audits to ensure your online presence remains optimised and user-friendly.
Remember, the digital world is ever-evolving, and staying ahead requires constant adaptation and improvement. Let us help you unleash the true potential of your website through our comprehensive website audit services.
Stay tuned for more insights and tips from DigitalKOG, and if your website is in need of an audit, speak to a LEADOLOGIST™.
