ONLY EXPERTS HERE
ISABELLE CANTY
Social Media Executive
“Shares, likes and views are often vanity. Leads and sales are sanity”
STEVEN ORMAND
Managing Director
"LEADOLOGY™ is the antidote to Digital Marketing. It makes it impossible to hide behind acronyms and statistics. It forces you to answer the most important question – what did I actually get for my money?"
MEGAN ROBINSON
Creative Director
"Creativity without results has no value. You should measure creativity by the effect it has on sales, not the effect it has on how you feel."
MICHELLE BRETHERTON
Senior Creative Designer
“Working to the Principles of LEADOLOGY™ keeps creative work focused. You want the results to be forensically analysed; it’s the only way to continually learn and improve.”
PARESH CHAUHAN
Senior Software Developer
"How you structure the website behind the scenes will directly affect leads. You have to make it easy for the people who will use it, so they spend their time maximising enquiries, not navigating your system."
STUART CROSS
Head of Product Development
“When I evaluate the feasibility of new product innovations and develop new technological advancements, for me, it’s essential that they are designed to support more effective lead generation, or else they’re just futile.”
RACHEL SCURRAH
Account Manager
“It’s important to establish and maintain a strong working relationship with the client, so we can better understand the who, why, and how of their business. We don’t work ‘for’ our clients, we work ‘with’ our clients, as an extension of their business, to achieve the same goal.”
MARTIN ALLEN
Head of Digital
"At the end of the year, nobody counts their clicks, their open rates or their likes. They count their sales. That’s why LEADOLOGY™ exists."
MARK TINNION
Brand Director
"It’s important to complete the learning circle. LEADOLOGY™ demands that you know what happened to the leads you created. Otherwise, how do you gain wisdom?"
TARRIQ IBRAHIM
Copywriter
"You have to think along the chain, not just race to the end of it. Your content has to be planting leads to be picked tomorrow, as well as harvesting those which are there today."
MARC CROSTHWAITE
Senior Web Developer
"LEADOLOGY™ to a web developer in practice means simplicity. Don’t let anything get in the way of a great functional experience. Just because you can do something doesn’t mean you should. You’ve got to start with the lead and then work backwards."
JOSH PICKERING
Creative Designer
"If your only tactic is to create something visually appealing, you are hindering the clients’ success. Designers have a responsibility to ensure leads are generated from their creative work."
DARREN CASEY
Content Marketing Strategist
“There’s more to content marketing strategising than just crafting content. It must also involve the conceiving of a roadmap that will see it do its job of engaging, educating, and inspiring audiences, a fundamental cornerstone of effective lead generation.”
SARAH BRADY
Front-End Web Designer
“When front-end web design is done well, the user doesn’t think about it. They just instinctively know where to go next. Great design is about removing friction for the user.”
ANDREW WOODHEAD
Head of Paid
"Google wants you to automate everything. Circumventing that in the right way is hard. But it’s worth it. You can’t maximise leads if you don’t put that effort in."
ARTEM ZUBENKO
SEO Manager
"Technical SEO isn't merely about manipulating algorithms; it's about understanding the language of search engines and speaking it fluently, while simultaneously building a platform that resonates with and serves the needs of real people."
EMILY BONNER
Head of Social
“A lot of hard work goes into planning and set up, but then that is just the start. What comes next isn’t always plain sailing, but it’s important to acknowledge no campaign is launched ‘perfect’ and it is how we assess, test, adapt and refine them that helps us move forward.”
LYDIA IORIO
Copywriter
“Good copy will enhance trust in your brand and amplify your SEO authority so you can generate those all-important leads.”
CHARLOTTE HASLAM
Development Coach
“It’s difficult for any business to achieve success without a united team of driven people. We’ve instilled a culture that propels everyone to accomplish great outcomes for us, themselves and our clients.”
DECLAN PORTER
PPC Manager
"PPC management is a delicate dance of data and creativity. It’s important to use our insights and strategies to steer campaigns towards success, all while staying agile enough to adapt to the unexpected.”
