ONLY EXPERTS HERE
STEVEN ORMAND
Managing Director
"LEADOLOGY™ is the antidote to Digital Marketing. It makes it impossible to hide behind acronyms and statistics. It forces you to answer the most important question – what did I actually get for my money?"
MEGAN ROBINSON
Creative Director
"Creativity without results has no value. You should measure creativity by the effect it has on sales, not the effect it has on how you feel."
MICHELLE BRETHERTON
Senior Creative Designer
“Working to the Principles of LEADOLOGY™ keeps creative work focused. You want the results to be forensically analysed; it’s the only way to continually learn and improve.”
PARESH CHAUHAN
Senior Software Developer
"How you structure the website behind the scenes will directly affect leads. You have to make it easy for the people who will use it, so they spend their time maximising enquiries, not navigating your system."
STUART CROSS
Head of Product Development
“When I evaluate the feasibility of new product innovations and develop new technological advancements, for me, it’s essential that they are designed to support more effective lead generation, or else they’re just futile.”
JAMIE FINLAYSON
Senior Account Manager
“It’s important to establish and maintain a strong working relationship with the client, so we can better understand the who, why, and how of their business. We don’t work ‘for’ our clients, we work ‘with’ our clients, as an extension of their business, to achieve the same goal.”
CHARLOTTE HASLAM
Development Coach
“It’s difficult for any business to achieve success without a united team of driven people. We’ve instilled a culture that propels everyone to accomplish great outcomes for us, themselves and our clients.”
MARTIN ALLEN
Head of Digital
"At the end of the year, nobody counts their clicks, their open rates or their likes. They count their sales. That’s why LEADOLOGY™ exists."
MARK TINNION
Brand Director
"It’s important to complete the learning circle. LEADOLOGY™ demands that you know what happened to the leads you created. Otherwise, how do you gain wisdom?"
TARRIQ IBRAHIM
Copywriter
"You have to think along the chain, not just race to the end of it. Your content has to be planting leads to be picked tomorrow, as well as harvesting those which are there today."
RUBY PEMBERTON-TINGLE
Studio Project Manager
"Great lead generation campaigns are rarely as a result of sticking with the safe option. Instead, they benefit from pushing out of your comfort zone and being agile, reacting to what the data is showing you and flexing strategies accordingly."
MARC CROSTHWAITE
Senior Web Developer
"LEADOLOGY™ to a web developer in practice means simplicity. Don’t let anything get in the way of a great functional experience. Just because you can do something doesn’t mean you should. You’ve got to start with the lead and then work backwards."
JOSH PICKERING
Creative Designer
"If your only tactic is to create something visually appealing, you are hindering the clients’ success. Designers have a responsibility to ensure leads are generated from their creative work."
DECLAN PORTER
PPC Manager
"PPC management is a delicate dance of data and creativity. It’s important to use our insights and strategies to steer campaigns towards success, all while staying agile enough to adapt to the unexpected.”
ANDREW WOODHEAD
Head of Paid
"Google wants you to automate everything. Circumventing that in the right way is hard. But it’s worth it. You can’t maximise leads if you don’t put that effort in."
AMY FRYER
Senior Digital Marketing Executive
"Shares, likes and views are often vanity. Leads and sales are sanity."
EMILY BONNER
Digital Marketing Strategist
“A lot of hard work goes into planning and set up, but then that is just the start. What comes next isn’t always plain sailing, but it’s important to acknowledge no campaign is launched ‘perfect’ and it is how we assess, test, adapt and refine them that helps us move forward.”
FAY WATCHORN
Social Media Executive
“Ads should sit naturally within social media, and if you’re creative enough, you can even make it an enjoyable part. For lead generation, the less it feels like an ad, the better.”
LYDIA CORLETT
Copywriter
“Good copy will enhance trust in your brand and amplify your SEO authority so you can generate those all-important leads.”
JANIE ANDERSON
SEO & Content Manager
“Never lose sight of the fact that lead generation must always spearhead any digital marketing campaigns that you undertake. I certainly don’t. It’s integral to growing your business.”
