ONLY EXPERTS HERE
"LEADOLOGY™ is the antidote to Digital Marketing. It makes it impossible to hide behind acronyms and statistics. It forces you to answer the most important question – what did I actually get for my money?"
"Creativity without results has no value. You should measure creativity by the effect it has on sales, not the effect it has on how you feel."
“Working to the Principles of LEADOLOGY™ keeps creative work focused. You want the results to be forensically analysed; it’s the only way to continually learn and improve.”
"How you structure the website behind the scenes will directly affect leads. You have to make it easy for the people who will use it, so they spend their time maximising enquiries, not navigating your system."
“When I evaluate the feasibility of new product innovations and develop new technological advancements, for me, it’s essential that they are designed to support more effective lead generation, or else they’re just futile.”
“It’s important to establish and maintain a strong working relationship with the client, so we can better understand the who, why, and how of their business. We don’t work ‘for’ our clients, we work ‘with’ our clients, as an extension of their business, to achieve the same goal.”
“It’s difficult for any business to achieve success without a united team of driven people. We’ve instilled a culture that propels everyone to accomplish great outcomes for us, themselves and our clients.”
"At the end of the year, nobody counts their clicks, their open rates or their likes. They count their sales. That’s why LEADOLOGY™ exists."
"It’s important to complete the learning circle. LEADOLOGY™ demands that you know what happened to the leads you created. Otherwise, how do you gain wisdom?"
"You have to think along the chain, not just race to the end of it. Your content has to be planting leads to be picked tomorrow, as well as harvesting those which are there today."
"Great lead generation campaigns are rarely as a result of sticking with the safe option. Instead, they benefit from pushing out of your comfort zone and being agile, reacting to what the data is showing you and flexing strategies accordingly."
"LEADOLOGY™ to a web developer in practice means simplicity. Don’t let anything get in the way of a great functional experience. Just because you can do something doesn’t mean you should. You’ve got to start with the lead and then work backwards."
"If your only tactic is to create something visually appealing, you are hindering the clients’ success. Designers have a responsibility to ensure leads are generated from their creative work."
"PPC management is a delicate dance of data and creativity. It’s important to use our insights and strategies to steer campaigns towards success, all while staying agile enough to adapt to the unexpected.”
"Google wants you to automate everything. Circumventing that in the right way is hard. But it’s worth it. You can’t maximise leads if you don’t put that effort in."
"Shares, likes and views are often vanity. Leads and sales are sanity."
“A lot of hard work goes into planning and set up, but then that is just the start. What comes next isn’t always plain sailing, but it’s important to acknowledge no campaign is launched ‘perfect’ and it is how we assess, test, adapt and refine them that helps us move forward.”
“Ads should sit naturally within social media, and if you’re creative enough, you can even make it an enjoyable part. For lead generation, the less it feels like an ad, the better.”
“Good copy will enhance trust in your brand and amplify your SEO authority so you can generate those all-important leads.”
“Never lose sight of the fact that lead generation must always spearhead any digital marketing campaigns that you undertake. I certainly don’t. It’s integral to growing your business.”