Global trade show organiser, Montgomery Group, has again turned to DigitalKOG for more of our demonstrable events marketing services, strengthening our long-standing and lucrative association.
Recently we have undertaken responsibility for the digital ad account management for another two of its eminent industry showcases – International Food & Drink Event (IFE) and Hotel, Restaurant and Catering (HRC). It adds to our existing marketing portfolio of four leading events within the Montgomery Group – FIT Show, Materials & Finishes Show, Independent Hotel Show, and Surface Design Show.
IFE is the UK’s ultimate event for food and drink product discovery and will be co-located at ExCeL London from 25-27 March 2024 with HRC, Britain’s most prestigious show for the hospitality and foodservice industry.
As the nation’s largest gatherings for food, drink and hospitality professionals, they attract over 27,000 visitors a year and host over 1,500 exhibitors. Visitors get an unrivalled chance to connect face-to-face with a range of buyers across multiple industries.
We have launched a multichannel digital strategy raising awareness of IFE & HRC, the primary goal being to generate high-quality exhibiting enquiries for both shows.
The exhibitor adverts produced for these promotional campaigns are cordially aligned with IFE and HRC’s brand identities. They retain a consistent brand image but have undergone a suitable refreshment, created using engaging new edits of footage and imagery.
Up until all exhibiting space is secured, continual monitoring and testing of the campaigns will be employed, with any valuable learnings used to maximise their effectiveness so that they compel the target audiences to engage with them as much as possible.
”This widening of our partnership with Montgomery Group to incorporate the event promotion for IFE and HRC shows the trust they have in us and is symbolic of the collaborative success we have experienced over the last few years.
“Echoing the innovative thinking implemented to profitably promote the other events we manage for Montgomery Group will be the blueprint to replicating those exceptional results for each of these prestigious endeavours.Steven OrmandDigitalKOG’s Managing Director