Last October, we added to our team with the hiring of Joshua Cason, who joined as a Digital Marketing Executive, fresh from graduating from university.

You can read our original post about his appointment here.

As he celebrates his six-month anniversary with us (doesn’t time fly!), who better than the man himself to give you an update on his progress…

“Hello, I’m Josh. I am a Digital Marketing Executive here at DigitalKOG, and I’m going to share an insight into how my first six months have gone.”

About Me

In the summer of 2021, I graduated from Manchester Metropolitan University, with a degree in Digital Media and Communications.

It was now time to enter the ‘real world’ of work and I managed to secure this role, my first job in marketing.

There has been a lot to take in, but I have thoroughly enjoyed it so far.

My Job

My role is primarily focused on PPC advertising and driving traffic to our clients’ websites.

Each client has a budget that we work to each month, and it is our team’s job to deliver results within that budget. To do this, I have learned that it is important to make our ads effective and relevant.

At first, I found managing budgets, bidding on keywords, and writing ads quite daunting, but now it’s second nature.

The Team

Everyone at KOG has been very welcoming to me. It is always a little scary when you start a new job, especially when you have just graduated, but I couldn’t be more pleased with the amount of support I have been given so far.

What’s Next

Over the next few months, I will once again collaborate with our clients to create ads for their spring and summer offer campaigns, and I look forward to continuing to expand my learning and understanding of all things marketing.

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Josh has been a superb addition (also surviving a few late-night works dos), and really impressed in the short time he’s been with the company, reaffirming our belief that new graduates have so much to offer to us.

To see our current graduate job openings, visit our careers page.

Author Tarriq Ibrahim

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