Six-and-a-half years. That’s all it’s taken for our lead generating experts to capture a remarkable 500,000 web leads for loyal client, Conservatory Outlet and its UK network of independent Premium Retailers.
Over that time, we’ve managed more than £15m in advertising spend, systematically using it to generate leads through an unrelenting host of effective multi-channel campaign rollouts.
Marketing ploys such as our ‘Love your Home’ and ‘Stay at Home’ strategies in the Covid period made a notable contribution to this mammoth haul, with an average of 13,500+ leads acquired each month.
And lead volumes have remained healthy since thanks to countless more campaign initiatives devised and executed by our forward-looking LEADOLOGISTS™.
One of them is a sales drive launched in 2025, promoting Conservatory Outlet’s exclusive Forté composite door collection after it was upgraded to include new hardware, colour options, glass styles and slab designs.
The Wakefield manufacturer has just reported a 34% year-on-year increase in leads for Forté, and on top of that, sales of the premium door offering have soared by 61% upon the campaign launch.
CEO of Conservatory Outlet Manufacturing, Greg Kane,
is delighted at how such high product engagement and revenue has been orchestrated for Forté.
”A 34% year-on-year uplift in lead generation reflects consistent investment rather than short-term activity. These are high-intent enquiries delivered directly to Premium Retailers at no cost to them.
I must recognise the substantial contribution of our lead generation partners in this feat, DigitalKOG, who continue to be a perfect extension of our in-house marketing team.
Their strategic approach, creativity and ongoing optimisation have been fundamental in driving both the scale and quality of enquiries we’re seeing across the Forté range and other product lines.
Prolific lead generation is our forte
The results delivered for Forté, and the mountains of other leads fostered from 2019 onwards, back when our alliance with Conservatory Outlet began, symbolises it.
Campaign Success
Richard Manser, Owner of 5 Star Windows & Conservatories, has testified the effectiveness of the Forté door campaign for his Midlands’ business.
“We’re seeing a steady flow of targeted enquiries coming into the business, which has led to a clear increase in booked appointments and confirmed sales.
“Having that level of centrally generated demand removes a significant amount of pressure from our own marketing activity and allows us to focus on converting opportunities and delivering for customers.”
CO Retailer Conference 2026
In late May, several of the team were at Old Trafford Cricket Ground for Conservatory Outlet’s 2026 Retailer Conference.
There, they shared details of how the Forté campaign will evolve, along with expert insights and our overall strategic vision for the next 12 months in the presence of Conservatory Outlet’s senior leaders and the Premium Retailers.
This was designed to keep them tuned in with DigitalKOG’s future initiatives of further progressing lead capture and sales revenues, which will be instrumental if the group is to realise its vision of amassing £100 million in sales by 2029.
Steven Ormand, DigitalKOG’s Managing Director, stated:
”Achieving 500,000+ web leads in only six-and-a-half-years is no mean feat and testimony to the robust partnership we’ve built up with Conservatory Outlet from day one.
Between us, we’ve engineered high-quality enquiries on an enormous scale through a mix of analytical thinking, evidence-based decisions and constant campaign optimisation.
While proud of what we’ve so far achieved, now we want to build on these results.
Our focus is firmly fixed on identifying even smarter ways to drive lead generation and revenue growth over the coming years for everyone connected to Conservatory Outlet.
