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When Britain went into lockdown, many business owners chose to pull back or halt their marketing efforts to save money and survive, but that’s a dangerous tactic, even in a time of crisis.
Instead of slowing marketing and advertising activity for each Conservatory Outlet Dealer, we did the opposite and accelerated it, knowing there would still be a lot of people looking to buy due to decreased outgoings.
It was likely that many of these prospective buyers would gravitate towards home improvement products after noticing areas in need of enhancement at home during their extended stay indoors.
We just needed to construct a sales campaign enticing enough to encourage receptive buyers to press on with ordering new windows and doors, rather than hold back and wait for the situation to improve.
”When lockdown was announced, we needed to quickly adapt our marketing approach. The ‘Stay at Home’ sale conceived by DigitalKOG struck the right balance of empathy and met the obvious consumer need, enticing hundreds of customers ‘out of the market’ before the end of lockdown.Greg KaneCONSERVATORY OUTLET, CEO