The Hazlemere Group has been the leading supplier of windows, doors, orangeries and conservatories in Bedfordshire, Berkshire, Buckinghamshire, Hertfordshire, Oxon and Middlesex for 35 years.
Ahead of the business approaching this impressive milestone in 2020, its owners decided to invest in a redevelopment of its existing brand identity across its full family of brands.
It’s a brave move to modify the look of a successful brand, but Hazlemere wanted their brand image to be delicately evolved so that they remain current and relevant for the next 35 years or more.
The Leadology™
A brand audit and competitive analysis was conducted by our design team, which are both vital elements of any brand development process.
The learnings from this enabled our creative experts to devise a number of potential logo concepts, typefaces, colour palettes, icons etc. for its retail and commercial arms.
These were all presented to the client, with a clear explanation provided for the thinking behind each new possible visual construct.
The modified brand style chosen was carefully rolled out on and offline, incorporated into everything from the company’s various websites to their business cards.
”I have to give enormous credit to DigitalKOG for the way they have ‘polished’ our branding to give it a more contemporary feel and a clear expression of the personality of our business: prestigious, professional and trustworthy.
Mark AustinHAZLEMERE GROUP, MARKETING DIRECTOR
