Formed in 2004 by well-regarded financial planner, Paul Dolphin, Money Advice Clinic provides qualified financial guidance to people to help them manage their financial assets more effectively and accomplish their life objectives.
Concerned that the current Money Advice Clinic website failed to convey the necessary professionalism that a prospect would expect of a trusted financial advisory company, Paul asked DigitalKOG to give it a high-level overhaul.
Our developers and designers had to deliver a clean and professional-looking website that showed Money Advice Clinic to be the reputable and approachable company that it is.
The Leadology™
We established the aims, objectives and key outcomes of the website with the client.
One of the overriding learnings from these discussions was the need for simplified navigation.
The reworked web design makes it far easier for visitors to identify the form of financial support they require and reach out for assistance with it, encouraging boosted engagement and conversion rates.
Improved usability isn’t the only enhancement made to the new site.
It’s also a lot more visually engaging, with a polished user interface, to exude credibility and cajole those who land on the site to learn more about Money Advice Clinic’s many services.
The Result
The precursor to the refashioned Money Advice Clinic site had styling inconsistencies and the content promoting its services wasn’t efficiently structured, impeding the user experience.
Both issues have been ironed out in what’s now a more streamlined digital platform with a premium look and feel and optimised UX.
Interactions with Money Advice Clinic’s products can be done with immediacy for anyone seeking trusted monetary guidance from Paul and his team to improve their financial health.
”DigitalKOG has transformed and streamlined the user experience to focus on our message of trusted financial advice, establishing our credibility in the field.
Our message has never been more crucial to get through, so their expert assistance in modifying our online presence has been invaluable to our mission.
I’m really impressed with the work done.
Paul DolphinFounder & Managing Director of Money Advice Clinic
