In our latest digital undertaking for Lakeland Verandahs, released in time for their perennially busy spring sales period, DigitalKOG has crafted the thriving UPVC decking and fencing specialist a new, scaled up website.
Founded in 2008 by Russell Milburn, Lakeland Verandahs has enjoyed phenomenal sales growth since its inception (40 per cent year on year), exponentially so during the pandemic months due to the profuse call for garden enhancements, and onwards to now.
Over the last five years, our finely tuned lead generation strategies have been a critical component in cultivating this proliferated customer base, with Lakeland’s KOG-built website central to accumulating and nurturing sales contacts.
By virtue of this heightened demand and to intensify it further to back up the business’s aspirational future growth plans, Lakeland authorised the development of a more feature-rich and even more user-friendly platform.
Employing consistent brand elements and brand codes throughout, it offers fluid, mega navigation to facilitate product searching and incite larger enquiry volumes.
Extra product sections have been introduced to incorporate recent additions to Lakeland’s already wide-ranging outdoor product mix, including its new offerings in swim spa decking, pergolas, verandas, planters, and box hedges.
There is also an area specifically dedicated to Lakeland’s commercial arm, targeting architects and specifiers, and one aimed at selling the benefits of its decking and balustrades to owners of park and holiday homes.
In the next few months, more products will be launched and promoted through the site (watch this space for those…), which is well future-proofed to accommodate the evolving needs of the business moving forward.
Product messaging in all sections retained from the old site has received a content audit from our Copywriting team for improved optimisation and been significantly broadened to provide greater detailed insight into its premium line.
Accompanying the text-based case studies accrued on their inspirations page is now some video-captured customer testimonials from recent purchasers, bringing its luxury products and the stories behind some of their assured work to life.
”“Working alongside Lakeland Verandahs as they continuously evolve and witnessing their journey from local decking and fencing specialists to national installers of premium outdoor products has been inspiring. We’re now honoured to be playing a part in propelling their growth through this much enhanced lead generating website.
“Here's to it heralding fresh accomplishments for Lakeland Verandahs as they pave the way in outdoor living excellence."
Steven OrmandDigitalKOG’s Managing Director
