DigitalKOG Chosen As Branding & Creative Partner For FIT Show
DigitalKOG are proud to announce that we are the new Brand Development and Creative partner for the UK’s biggest and most successful exhibition for installers and fabricators of window, door and conservatory products – FIT Show.
Set to be held in 2021 at the NEC, Birmingham, the multi award-winning event is the UK’s largest of its kind, attracts over 10,000 visitors and was an instant hit from when it first took place back in 2013.
Our early consultations uncovered that like many brands which grow quickly and experience incredible success, FIT Show was now entering that period where it really needed to focus back upon its purpose - to make certain that attention remained on why the brand was so important to its audience.
So, our Brand Review service was the perfect solution, engaging one-to-one with a variety of FIT Show stakeholders, and then applying that research with the rules of branding to produce a clear Brand Framework, which defined definitively what FIT Show’s core objective was - to provide ambitious installers and fabricators with the most concentrated opportunity for business improvement in their industry.
That Framework enabled the FIT Show Team to have unprecedented clarity about the story they needed to tell, not just by way of marketing but through every aspect of their organisation.
With the brand story defined, we were able to translate it into a creative campaign that centred exclusively on the true benefit it brought to the customer, supported by a clear and unambiguous brand slogan: “See the best in the Industry, Be the Best in the Business.”
Floor space is filling up fast for FIT 2021
over 65% of exhibiting stands have already snapped up by many of the industry's big-hitters from at home and abroad. That means it's rapidly shaping up to be the biggest and best ever.
”“We originally approached DigitalKOG to look at the creative campaign for our 2021 event. However, we soon realised that a much deeper analysis was required in order to review, preserve and build upon the FIT Show brand both now and in the future.
"We have worked closely with DigitalKOG to ensure that we return to the foundations of FIT Show and our core purpose, and for FIT Show to continue to be the best it can possibly be. The process has been both enlightening and empowering, and the creative that has resulted from it has been fantastic. We're excited to bring this to market.”
Nickie WestFIT Show event Director
”“It’s rare to work with a brand which is so well respected by its stakeholders but which also has the humility to say ‘we really want to re-clarify our purpose’. The Team trusted us to give that transparency and simplicity to their brand, and we are delighted that they have embraced the true value of that work and are thrilled by the subsequent Creative executions from the DigitalKOG Team. We may be Masters of LEADOLOGY™ but we have a few other strings to our bow.”
Mark TinnionDIGITALKOG Brand Director
