You won’t find a bigger supporter of DigitalKOG and our commercially driven lead generating team than the Managing Director of 5 Star Windows, Doors & Conservatories, Richard Manser.
His well-respected home improvement business, which services customers across Worcestershire and the surrounding counties, has seen exceptionally high demand for its products for well over a year now, and our LEADOLOGISTS™ have assisted with this.
During the last 12 months, the marketing support provided by DigitalKOG enabled 5 Star to exceed their monthly sales record no less than five times. In addition, between January and June 2021, we helped the company to generate retail sales of almost £6m. This figure represents an incredible 127% increase compared with the same period last year and is 49.8% higher than in 2019 – a great way to mark 5 Star’s 10th year as a member of the Conservatory Outlet network of retailers.
Richard says that DigitalKOG has been instrumental in its fine run of results:
“The DigitalKOG team has done a fantastic job of developing the 5 Star business and our brand, and they’ve provided us with a professional online presence, combined with innovative and proactive marketing initiatives across a number of digital channels in order to consistently generate high-quality enquiries.
“The pandemic has obviously presented a unique set of challenges. DigitalKOG has dovetailed beautifully with our own marketing team throughout to carefully manage and fine-tune activity to deliver the enquiries that we needed for our two sales teams, and we’ve been perfectly placed to handle the increased demand seen nationwide within our industry.
“We regularly hold team calls together to review results and make the technical changes needed to maximise response, supplementing this with detailed monthly reviews to look at longer term performance. This collaborative approach has helped us post record enquiry volumes in recent months.”
Is Richard happy with the return he gets from partnering with DigitalKOG? You bet he is, and it’s no wonder.
This increase in sales generated over the last 12 months at 5 Star has led to the creation of 20 new jobs within the company, an expansion of its Kidderminster headquarters, and they will shortly be opening a new high-end showroom in Birmingham.
He continued: “I think it’s fair to say that 5 Star is one of the more active Dealers within the Conservatory Outlet Network when it comes to marketing.
“Overall, we’re delighted with the standard of leads we receive from DigitalKOG, and the support and value for money they provide, which has all massively contributed to us repeatedly beating monthly sales records during the last year.
“In addition to funnelling through highly cost-effective enquiries, DigitalKOG also supplies lots of creative support, enabling consistent branding and messaging to be communicated not only online, but also via press advertising, billboard campaigns and printed marketing materials.”
It’s music to our ears that Richard says that demand for 5 Star’s product range doesn’t appear to be slowing down either, with lead volumes and sales figures remaining strong so far this summer, a traditionally quieter period for the home improvement experts.
5 Star’s sales achievements were also recently featured on local radio, with Richard invited onto BBC Hereford & Worcester’s Breakfast Show to chat through its incredible success.
Do you want to be as happy as Richard and work with a Digital Marketing Agency that makes your business headline news? That can be made possible.
