Conservatory Outlet Commits To Large Digital Investment For Its Retailer Network
In a demonstration of the significant support it offers its UK-wide retail network, and in clear recognition of the achievements of DigitalKOG in the time it has supported the account, Conservatory Outlet is to invest an additional £250,000 in online marketing over 2020 & 2021, which will be used to deliver a host of new and exciting digital platforms and software.
The investment has been made by the Wakefield manufacturer to ensure their network retailers remain at the forefront of digital strategy and innovation in the sector. This will keep them one step ahead of competitors as they look to engage with their customers in ever more sophisticated ways to support the continued maximisation of lead opportunities.
At time of writing, DigitalKOG are generating over 9,000 enquiries per-month through the websites which support the network, with multiple retailers repeatedly achieving record monthly online lead volumes in 2020. But, with neither business the type to rest on their laurels, the additional investment will seek to continue to build on the remarkable success of the relationship so far.
With DigitalKOG’s LEADOLOGY™ services focused unrelentingly around the pursuit of more and more quality leads, Conservatory Outlet will be investing in ensuring that the DigitalKOG Team have the optimum resources available to apply their skills to support continual growth in online market share for it’s network.
Emerging technologies will be developed and enhancements will be made to a range of paid, social and content channels as part of the investment. Furthermore, optimising how leads are recorded, managed and subsequently turned into sales is fundamental to the concept of LEADOLOGY™ and additional software support to propagate this philosophy will be rolled out in the coming months.
”This is an exciting time for DigitalKOG. The huge commitment from Conservatory Outlet gives us the opportunity to further enhance our LEADOLOGY™ services, which are underpinned by five core principles. Our second principle - Quality before Quantity is perhaps the most poignant in this context as we use this investment to ensure that our customers continue to benefit from access to the best quality leads available to them, for the best possible value.
Steven Ormand, Managing Director
