With billions of emails being exchanged every single day, there’s no doubt that email marketing is here to stay. But, how do you ensure the emails you’re sending stand out from the competition and grab the attention of your audience?
Here’s how to improve your email marketing strategy to make certain your emails don’t go unnoticed.
Effectively segment your email list
Segmentation is key if you want to ensure you’re sending out relevant content as it’s likely that you will have different contacts who are interested in different services or products. To ensure you’re sending them the information they want, you should segment your email list into different categories. This can encourage higher open and click-through rates and help to prevent people from unsubscribing.
Regularly clean out your contacts
It’s easy to make a mistake or provide a completely fake email address when signing up to a mailing list. This can have a negative impact on your delivery performance as your emails will likely bounce or may even get labelled as spam. Make sure you’re only marketing to people who want to receive your emails and stay on top of your email list by removing any contacts that are unengaged.
Split test your emails
Test your email marketing hypothesis by split testing. Whether it’s the subject line, call to action, imagery or content, there are plenty of ways you can split test your emails to find out what works and what doesn’t. As it’s usually the first thing people see when receiving your email, the subject line is arguably the most crucial element, so this is a great place to start. Writing a compelling subject line that evokes emotion (such as curiosity or excitement) will help encourage people to open your email.
Test numerous deployment times
One of the most frequently asked questions when it comes to email marketing is “When’s the best time to send out emails?” – none of us want our emails to go unseen. The best thing you can do is experiment with numerous deployment times. Start by sending out an email to half of your email list in the morning and the other half in the evening to see which practice gets the most open rates. Then, you can keep breaking it down to different times throughout the day to see what performs best.
Measure the success of your campaigns
Measuring the success of your email campaigns doesn’t always come down to the emails that have the highest open and click-through rates. There are other measurements that should be considered in order to determine whether your campaigns are a success. Click-to-open rate is the percentage of subscribers who clicked on a link after opening your email. This can help you to measure the effectiveness of your call to actions.
Do you need help improving your email marketing strategy? Drop us an email and our email experts will be in touch!
