It’s no secret that social media is dominating modern-day society. Infact, people are now spending more time on their mobiles than they do watching television. As a result, more and more businesses are turning to social media advertising to showcase their services or products, reach new potential customers and connect with their audience.
If you haven’t considered adding social media advertising to your current marketing strategy, then why not? Here are five reasons why you should start advertising on social media.
1. Increase Your Reach
One central difficulty many businesses face is reaching new audiences. With over 44 million Facebook users in the UK, it’s likely that you can reach the vast majority of your audience via the platform. Unlike organic social media, paid allows you to reach audiences who may not already be aware of your business.
2. Enhance Your Targeting
Targeting options are becoming more granular, which allows you to have complete control over who sees your ad. Facebook gives you the option to target specific audiences based on a number of factors, including demographics, geographical location, interests and online behaviour.
3. Customise Your Ads
Whether your aim is to increase brand awareness, drive traffic to your website or generate leads, Facebook provides a range of different ad objectives that will help you to achieve your goals. You can also customise your ads to remarket to users who have previously shown an interest in your brand.
4. Manage Your Budget
Not only is it free to create an account, but social media advertising is potentially one of the most cost-effective strategies. You can drive traffic to your website for less than £0.20 per landing page view, so you don’t need to spend a fortune to see a return on your investment.
It’s indisputable that social media marketing has several advantages and it’s likely that your competition will already be advertising on the platform. Isn’t it time you did the same? Paid social is just one of the services we offer here at DigitalKOG. Don’t miss out on the opportunity it presents to find new potential customers. Contact us today!
