DigitalKOG’s enduring relationship with FIT Show goes on, as Montgomery Group, the event’s organiser, has retained us as its Brand Development and Creative Partner for FIT’s next edition in 2027.
By the time the 2027 show comes along, we’ll have been involved in marketing and producing much of FIT Show’s campaign material for over 15 years, having been core partners two years prior to its maiden outing in 2013.
The UK’s only dedicated fabricator and installer trade show for the windows, doors and conservatories market, it outgrew its original venue, Telford International Centre, by 2017, graduating to Birmingham’s NEC.
FIT’s brand has kept on going from strength to strength with each instalment, broadening from a primarily UPVC residential market show to now embracing significant support from Aluminium, Timber and Glass.
Its latest bi-annual 3-day showcase occurred in April, promoted around a ‘We FIT Together’ campaign strapline, and was proclaimed as the best yet by many exhibitors and visitors.
This slogan was built on a premise of FIT Show being the industry forerunners in connecting Fabricators and Installers with the right products, the right people, suppliers & manufacturers, and brands, for over 12 years.
Almost as soon as FIT ‘25 had ended, Montgomery Group’s focus shifted to the 2027 event and we convened together for a strategy day to devise a gameplan of moving the show forward again.
Held at St Pauls House in Birmingham, we discussed the successes of the last show, aligned our premise of what the next show has to deliver, and gleaned insights into what new offerings are lined up for 2027, as Montgomery Group looks to raise the exhibitor and visitor show experience.
It was an invaluable gathering to kick off the creative development phase and shape the event.
Between us, we’re concocting a refreshed campaign that reinforces FIT Show as the most important event in the industry calendar, highlights how it’s evolving, and underlines to its audience why they cannot afford to not be a part of it.
FIT Show Event Director, Nickie West, said: “The campaign we developed with DigitalKOG for FIT Show 2025 firmly cemented the event at the heart of the fenestration industry while evolving the brand in a fresh, engaging way.
“We were delighted with the success of the campaign and are excited to build on this for FIT Show 2027 so that it continues to deliver as a dynamic, high-impact business environment.”
Megan Robinson, Creative Director at DigitalKOG, added: “FIT Show is an event we hold very dear – not just because of our abiding partnership, but because of the role it plays in celebrating the fenestration industry.
“Our aim for 2027 is to evolve the creative even further, ensuring the campaign reflects the innovation and ambition of the sector.”
