July saw us welcome Sarah Brady into the business, and just over one month on, we have another new staff member to tell you all about – Paid Social Media Executive, Faye Davenport.
Her duties will be far-reaching, with the day-to-day planning, development, implementation and management of paid social campaigns for our client range a dominant component of the role.
Supervised by our Head of Social and working alongside social media comrade, Isabelle, she will also assume responsibility for tracking and analysing performance across platforms and interpreting data to provide insight and recommendations for increasing lead volumes.
Faye arrives from Edge Hill University, where she secured permanent employment straight after completion of a degree at the Ormskirk campus.
Working as a Student Ambassador and Campus Connector while undergoing her studies was the perfect grounding to handle the full-time job of Education Liaison Assistant.
For the next 18 months, she toured much of the UK, representing the University at a wide range of outreach events to effectively engage and inform prospective students. Faye was also able to expand her copywriting, drafting and planning skills and amassed experience in data analysis and event evaluation.
”I’m finding it exciting to be channelling my skills in a new environment where creativity, data and strategy are all so aligned.
Working on such an array of campaigns is keeping me on my toes and I’m learning so much from my colleagues, who are all super-friendly and imparting a fountain of lead generating knowledge.
A switch over to the University’s CRM team followed, joining them as a CRM Coordinator, which deepened her interest in digital marketing.
It was an opportunity for heaps of content creation – regularly crafting and executing email campaigns, digital newsletters, printed communications etc., tied in with things like social media management.
After five years of being absorbed in Education as a student and worker, Faye felt it time to step out of the sector and exercise her acquired competencies in the fast-paced environment of a marketing agency.
She’s loving the fresh challenge it brings, settling in quickly and taking to the art of LEADOLOGY™ like a duck to water.
Managing Director, Steven Ormand, believes that Faye’s preceding experience at Edge Hill will be a great springboard for her to prosper as a LEADOLOGIST™.
”Faye’s background has given her an excellent blend of communication, analytical and creative skills. Those qualities, combined with her enthusiasm for learning, will make her a real asset to our paid social offering.
Steven OrmandManaging Director
Our careers page is the place to look for the latest vacancies that come up at DigitalKOG if you’re searching for a role with guaranteed career advancement.
