Our digital marketing reach has gone international with the addition of the Amsterdam and Munich editions of Independent Hotel Show (IHS) to our existing client portfolio.
This augments the various events already managed by us on behalf of Montgomery Group. That includes last October’s IHS London, which experienced a 51% year-on-year increase in visitor registrations upon a surge of marketing activity orchestrated by our LEADOLOGY™ team.
In wake of this success, our role was expanded to include international brand management for IHS, overseeing its social media and Google advertising strategies across Amsterdam (March 2025) and Munich (November 2024).
We now oversee digital advertising for several high-profile events, including FIT Show, Materials & Finishes Show, Surface Design Show, and, most recently, the Speciality & Fine Food Fair and Food, Drink and Hospitality Week.
IHS stands out as the only dedicated event exclusively serving the needs of luxury and boutique hoteliers, drawing a combined 10,000+ industry visitors annually. It isn’t just a trade event—it’s an experience. From showcasing cutting-edge designs by world-renowned designers to highlighting innovations from top-tier technology suppliers, IHS provides hoteliers with endless inspiration and resources to elevate their business. Our goal has been to communicate this value, ensuring potential visitors know they’ll find everything they need to stay at the forefront of the hotel industry.
A mainstay for independent hoteliers and industry professionals, IHS showcases a carefully curated selection of over 200 product and service providers, spanning the full range of hotel supply needs. Our multichannel digital strategy aims to drive awareness and high-quality attendance across all show locations, enhancing the visibility of this essential event series.
Through these campaigns, we not only highlight product innovations and the latest in interior design but also the value of high-profile partnerships, robust networking opportunities, and the emerging trends that attendees need to stay competitive in a dynamic market.
Our approach draws on years of experience in the events sector, allowing us to fine-tune ad creative to resonate with our target audiences. Each asset we create for IHS is thoughtfully aligned with the show’s established brand identity. While maintaining consistency, we’ve refreshed the visuals and messaging, using captivating new edits of footage and imagery to add a fresh, modern appeal.
The result? Ads that deliver powerful leads and drive meaningful engagement with our target audience. We’ve strategically tailored audience-specific ads to attract qualified leads that match the interests of IHS exhibitors, ensuring the event attracts the right visitors and maximises its impact.
