High Performance Systems (HPS), based in Ireland and headquartered in Monaco, has revolutionised the e-bike industry by creating a road bike that weighs just 8.5 kg with an electric motor and battery that helps riders to push harder and go further.
Launched in 2021, the ‘Domestique’ has been developed using Formula 1 technology and behaves just like an unassisted road bike.
Our job? To raise awareness of the HPS brand online amongst its target audience - keen cyclists over the age of 55 and individuals training for races looking to maximise recovery and increase endurance - and drive sales generated via the HPS website.
The Leadology™
We utilised a mix of marketing channels to deliver brand messages and encourage engagement in this fast emerging market.
Paid advertising provided our LEADOLOGISTS™ with a quick, controllable and measurable way to make the HPS Domestique Bike visible to Internet users, following the launch of a dedicated website, initially running text ads within the UK, ahead of rolling them out into other territories.
To connect with the relevant audience, YouTube advertising was also capitalised on too.
Social media was a key marketing channel for the success of the HPS brand, with DigitalKOG adding value to HPS’ digital presence and building brand awareness through the management of paid social media campaigns.
