Originally set up in 2008, Lakeland Verandahs has enjoyed year-on-year growth over the last 13 years to establish itself as the North West’s market-leader for low-maintenance UPVC decking and fencing. In 2020, the business hit £3.5 turnover, a company record.
But although Lakeland had massively evolved during that period, its branding very much hadn’t, and looked quite outdated for such a flourishing business.
Their management team approached DigitalKOG, its creative partners, to develop a fresh brand identity for Lakeland that better reflected its modern image and current standing within the sector.
The Leadology™
Rather than have a complete shake-up of the old branding, our designers felt that a sharpening-up of the Lakeland logo would be enough.
They put a series of potential new logo concepts in front of the client, with the chosen logo informing the new brand styling that all the other creative reflects, something they didn’t previously have.
It required an effective rollout strategy once agreement had been reached on the new branding, and was timed to coincide with the launch of Lakeland’s new Franchise Network.
We implemented it into all brand touchpoints, including both of Lakeland’s online platforms, van fleet, social ads, pull-up marketing banners, and all other associated marketing literature e.g. letterheads, business cards, company brochures and franchise prospectus.
”“Lakeland Verandahs has grown and changed so much in recent times. Our new branding brilliantly embodies this. The consistent use of it across all of our on and offline channels also conveys professionalism to customers, giving us that competitive edge. We are very proud of our new look.”
RUSSELL MILBURNLakeland Verandahs, CEO
