Soaring energy costs and the urgent need to mitigate climate change has triggered a huge surge in demand for renewable energy sources, including solar panels.
Evergen Solar of Maidenhead has profited from this and is the solar energy sector’s fastest-growing company.
Intent on extending their customer base to 100,000 by 2025, Evergen recruited our web, branding and digital prowess to conquer this objective.
The Leadology™
We worked with Evergen to strengthen their market position and support their growth ambitions.
Our methodology involved revitalising Evergen's brand image and launching a new website, leveraging digital marketing expertise. The strategy focused on creating a relatable and accessible brand identity, showcasing the day-to-day impact of solar energy on real homeowners and fostering organic conversations about solar energy.
This refreshed brand identity, centred around the concept of "Feel good energy," differentiated Evergen from competitors. The visual identity was refined with an evolved logo and distinct brand codes. Identity Guidelines were established for consistent messaging to enhance the customer connection.
The Result
The result of the collaboration included the development of a range of internal branded assets and marketing materials that aligned with the new brand identity.
These materials aimed to help customers better understand how solar energy works and its various benefits, emphasising the positive energy and freedom it brings. Additionally, a new website was designed and built in close collaboration with Evergen, seamlessly incorporating the refreshed brand identity.
The website was strategically developed to guide users through clear and intuitive journeys, leading them to the most compelling content.
It now effectively promotes Evergen's brand message, products, and services to a wider audience, contributing to their continued growth and success in the market.
”I just want to thank you for all the hard work in getting this over the line - very well done.
It’s an excellent looking site, the branding update is fantastic and it marks a real line in the sand for Evergen in attacking to be the largest solar installer in the UK.
Thanks again everyone!
Dan ChildsEvergen, Marketing Director
