Who are we for? You. Probably.
If your marketing messages are inconsistent or cluttered, if you don’t own a simple life-enhancing benefit in the mind of your consumer or if your company is not unified from top to tail around that benefit, then you’re not maximising the commercial power of your brand. You’ll be losing profit and not as efficient as you could be.
That’s where we can help.
Our Consulting Services are designed to support you no matter what stage of your brand journey you’re at.
Learn about best brand strategy from experts who have advised and worked with and for the likes of Sony, Intel, Virgin, Nike and Starbucks and see how you can apply their techniques to build your brand and increase your profitability.
Work with our Team for an in-depth analysis of your brand. We’ll engage people across your organisation and produce a clear brand positioning, so you know exactly what your brand stands, exactly what your message should be and exactly how to apply that message to all business communications.
With your Brand Positioning clear, we’ll support you on an ongoing basis to unify and join all aspects of your organisation around your brand positioning. From Advertising to Accounts, we’ll make sure everyone is telling the same story and working to the same goal. Your brand will be consistent from start to finish and so will your profits.
Many Brand Consultancies will look only at your marketing and advertising. Whilst we have of 50 years of combined experience at the highest level in that field, we also know that to optimise brand performance, that’s not enough.
As a generality marketing accounts for only around a quarter of total customer impressions of a brand – more for product brands and often considerably less for process/service brands. Therefore, branding is truly a corporate organisational strategy not just a departmental marketing strategy.
To have true penetrative power, your brand must be accurately reflected not just in your advertising but in every interaction with the consumer – every touchpoint.
That’s where our Touchpoint Analysis system comes in.
Apart from sheer scale of operations, there are few substantive differences in the requirement for branding best practice between the largest global corporation and the smallest local undertaking.
We can speak about this with confidence because we have uniquely advised some of the world’s biggest businesses and the world’s greatest brands – as well as both National and Local Heroes.
If you seek to maximise the latent value of your brand you can contact us using our online form or the details below.
