The Huge Value in Truly Understanding the Organic Content Strategy ‘Ecosystem’
Organic content typically is referred to as a ‘social media post’. It therefore typically has low perceived value in terms of the attention and investment in time and budget to ‘it’.
Lots of businesses approach ‘organic’ content this way, creating content such as an image, video or text created in isolation, standing alone with no strategic intent around how ‘X’ content correlates to the ‘big picture’ strategy, or reactively sharing content, failing to consider the huge value and opportunity cost from not nurturing prospects and building that ‘know-like-trust’ factor.
In today’s fast-paced digital world, quick fixes and instant results are often sought.
However, this short-term approach can lead to poor-quality leads and higher client acquisition costs. Plus, it can be boring and what most others are doing.
Instead, a long-term organic content strategy can yield substantial benefits.
The Misconception of Organic Content
Some believe that sporadic blog posts, random social media updates, or occasional videos constitute an effective organic content strategy. This piecemeal approach lacks coherence and fails to build lasting relationships with potential clients.
The Organic Content Ecosystem
To truly harness the power of organic content, it’s essential to understand it as an ecosystem.
This ecosystem thrives on: Nurturing prospects and audiences
Consistency: Regularly publishing high-quality content builds trust and keeps your audience engaged. Having a content repurposing and strategy is a powerful way to produce a lot of valuable content with minimal time and expense. At DigitalKOG, I created what we refer to as a ‘Content Machine’. This includes predesigned ‘content design templates’ in a variety of formats, that amplify and connect to other content inside the entire ‘digital ecosystem’.
Value: Providing valuable, insightful content that addresses your audience’s pain points positions your company as a thought leader.
Engagement: Actively engaging with your audience through comments, shares, and discussions creates a community around your brand.
SEO: Optimising content for search engines ensures that your content reaches the right audience at the right time.
The Long-Term Benefits
Building Trust: Consistently valuable content helps build a strong relationship with your audience, turning cold prospects into warm leads.
Lower Acquisition Costs: By nurturing leads over time, you reduce the cost of acquiring new clients as they come to you more pre-qualified and ready to engage.
Own Your Assets: Developing a robust library of content means owning your lead generation assets. This reduces reliance on paid advertising and external platforms.
