A year on from becoming accountable for ERG Scotland’s online marketing and advertising output, the team at DigitalKOG has helped the business to its most profitable 12 months ever.
Based in Invergordon, the Scottish family-run home improvement company has reported record sales figures for 2019, breaking through the £4m annual sales barrier for the first time in the company’s 40-year-long history.
Coincidentally, ERG’s turnover at the end of 2018 was just over £3m.
As the official marketing partner for the Conservatory Outlet Network, our marketing experts commenced work to enhance ERG’s digital standing upon them joining the Network in December 2018.
We began by immediately rolling out a new lead-generating website and restructured their PPC account, supplementing this with the launch of a tailored and fully co-ordinated multi-channel digital campaign to boost enquiries.
Things got off to a great start when ERG reported a sales increase of 40% compared to the previous January, and this upward trend continued for the duration of 2019 as ERG’s online enquiries have risen by 273%, year-on-year.
Ian Joy, Marketing Director at ERG, said: “The success we’ve achieved this year is testament to the hard work, tenacity and dedication of our fabulous team, together with the excellent operational support, advice and marketing expertise from the team at Conservatory Outlet and DigitalKOG. Next stop £5m!”
Steven Ormand, DigitalKOG’s Managing Director, said: “As a results-driven agency, it’s fantastic to see that ERG are already profiting from our unmatched experience and insight of the home improvement industry.
“Our attention has now turned to ensuring that 2020 is just as lucrative for ERG, with their digital marketing activity for the next 12 months well mapped out. We look forward to continuing to work alongside Conservatory Outlet’s marketing department to sustain ERG’s stranglehold of custom in the Highlands.”
Could you do with an experienced and dedicated team of passionate marketing specialists managing and monitoring your digital campaigns? If so, contact DigitalKOG for assistance.
