Just a few days after opening for business, DigitalKOG headed down to Birmingham City Football Club, where we co-hosted a special digital marketing event for Conservatory Outlet Network members at St Andrew’s.
Attended by 50+ people from across 25 separate dealerships, we used the event to formally introduce the newly formed team, and it consisted of a series of informative workshops, including bitesize sessions focused on PPC & search, creative, content marketing, social media and email marketing.
The various presentations were each put together to show to the dealers in an easily digestible manner how we use all available marketing channels, and produce beautiful creative, to drive meaningful enquiries to their businesses.
It also gave us a stage to go into our reporting methods and outline the new online marketing strategies we will be employing in 2020.
Feedback from the event was really positive, with several dealers getting in touch afterwards to tell us how insightful they found the day to be.
John Purcaro, Director at Joedan Home Improvements, commented: “Very impressed with your new internet marketing team. Moving forward I can see that Joedan Group will benefit from what you and your team are driving.”
Conservatory Outlet were also extremely pleased with the success of the event, an event we hope will become an annual occurrence.
Karen Clough, Head of Marketing at Conservatory Outlet, said: “At Conservatory Outlet, we place huge importance on sales and marketing, to ensure we provide our retail customers with the tools and expertise to really make their product range stand out. We’re thrilled to work exclusively with a best-in-class digital agency who work tirelessly to generate a consistently high volume of good quality retail enquiries for our network.
“Hosted jointly by our in-house marketing team and our agency DigitalKOG, the day provided us with the perfect platform to gain feedback and devise strategies to maximise lead generation into 2020 and beyond, keeping us at the forefront of continued growth in the fenestration industry.”
