With exciting new campaigns launching across our client network, our PPC team continues to grow, and we’re thrilled to welcome our newest LEADOLOGIST™, Henry Potts, as PPC Executive.
A recent History graduate from the University of Leeds, Henry’s degree honed his ability to analyse data, spot patterns, and communicate complex ideas clearly, all skills that translate brilliantly into the world of performance marketing.
Henry’s dissertation, exploring “Shadow Alliances” within the Special Operations Executive, called for extensive research, critical thinking and storytelling, qualities that now underpin his approach to crafting data-driven, impactful PPC campaigns. Combining analytical precision with curiosity and creativity, he’s ready to turn insights into optimisation.
”What really drew me to PPC was the mix of strategy and creativity. You’re constantly learning, testing and finding new ways to make campaigns perform better, and I love that balance. I’m looking forward to developing my skills and being part of such a talented team at DigitalKOG.
Alongside his academic achievements, Henry has held various customer-facing roles in retail and hospitality, developing strong communication skills and a calm, problem-solving mindset. Whether managing transactions during busy peak periods or resolving queries with empathy, he’s learnt how to think on his feet – a vital skill in the fast-moving world of paid search.
He’s also dipped his toes into digital content creation through university projects, further sparking his interest in digital media.
When he’s not diving into data or analysing ad performance, Henry’s likely watching football (and occasionally coaching it), exploring investment trends, or planning his next travel adventure.
”Henry’s analytical mindset and eagerness to learn make him a fantastic addition to the PPC team. His background in research and problem-solving gives him a unique perspective on digital performance, and we’re excited to see how he grows with us.
Steven OrmandManaging Director
We can’t wait to see the impact Henry will have on driving even greater results for our clients.
As our PPC team gets stronger, we are well equipped to help our clients achieve smarter, data-led growth across every campaign. If that is something your business needs help with, get in touch.
