23
WEBSITE VISITORS GROWTH
Our deep understanding of the various fundamentals behind driving online traffic has seen web visitor numbers to the full Network rise by almost a quarter over the last 12 months.
9,000
ENQUIRIES PER MONTH
Despite the uncertainty caused by Brexit and generally challenging market conditions in 2019, the quantity of average monthly enquiries for the Network kept all of the Dealers extremely busy.
28
ENQUIRY GROWTH
The multi-channel digital marketing campaigns we administered for each Dealer for the duration of 2019 also resulted in a massive boost in the number of enquiries received across the board.
The Challenge
DigitalKOG is proud to be the official digital marketing partner for the Conservatory Outlet Network, managing all marketing and advertising for its UK-wide dealership.
Offering industry-leading direction on PPC, social media, email and design, each individual dealership relies on us to maximise their web traffic and generate a constant stream of meaningful sales leads.
Being the experts in lead generation for the home improvement sector, no other agency knows this market quite like we do.
The Leadology™
The first interaction a home improvement buyer has with a Conservatory Outlet Dealer is often through their website. A bespoke, branded website is amongst the many marketing resources a Dealer receives when they join the Network, courtesy of DigitalKOG, created to capture and convert the highest quality sales leads. The websites can handle local brand assets and content, and are designed to be fully responsive on desktops, laptops, tablets and smartphones, ranking favourably in organic search listings.
High conversion rates and impressive revenue streams couldn’t be achieved without web advertising – an amalgamation of social media, display advertising, paid search and retargeting. The Dealers each need to reach out to their consumers and committing budget to online advertising has enabled us to do just that on their behalf, more cheaply and easily than it would be with traditional advertising.
We run and manage engaging and inspirational social media campaigns increasing brand awareness, social engagement, traffic and follower count. Social media is successfully helping to raise awareness of Dealer brands, increasing web traffic and supporting other digital marketing channels in generating enquiries on a day-to-day basis.
To portray to customers that the Dealers are all established, professional businesses, we showcase a consistent brand experience across each Dealer’s full suite of marketing collateral. Implementing their brand consistency also builds awareness and develops trust and loyalty with customers.
”Teaming up with DigitalKOG and making them our dedicated marketing agency has paid off for the Network. In 2019, we posted the highest sales figures in our history and there’s no doubt that their creative and marketing expertise was a significant contributing factor.
Karen CloughCONSERVATORY OUTLET
