Why You’re Missing A Trick By Not Advertising On Facebook

When people spend time online, there’s a good chance they’re browsing through Facebook, as the average user spends around 23 minutes per day on the social network. This is good news for businesses like yours, as it offers you the opportunity to connect with your audience and build brand loyalty.

The interaction you can have with your audience is part of what makes social media such an effective tool. Networks such as Facebook enable brands and consumers to have a two-way conversation, while also giving businesses the opportunity to listen to their audience and respond directly to their needs.

However

with the ever-changing algorithm, it can be a challenge to reach your audience organically. Instead, businesses are increasingly turning to advertising in order to reach their ideal audience and connect with those that they otherwise may not have been able to reach.

1 billion users

Facebook boasts over 1 billion users, so to say you’re missing a trick by not advertising on the platform is an understatement. Facebook advertising gives you the chance to increase your exposure.

Targeting options

allow you to get your message in front of people who are most likely to be interested in your products or services. For your ads to be successful, you must correctly identify your audience and effectively master your targeting strategy.

Ready to give it a go?

Whilst you don’t need a substantial budget to advertise on Facebook, it takes time and proficiency to get the most out of your ads. DigitalKOG’s paid social team have years of experience building and optimising Facebook campaigns. If you’ve been considering advertising on Facebook (we highly recommend that you do), but you’re not sure where to start, contact us today to see how we can help grow your business with Facebook advertising.

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Author Amy Fryer

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